The company originated in 1994 as a division of Headland Agrochemicals, a British independent supplier of adjuvants and micronutrient products to agriculture. Starting out with one employee, Headland Amenity soon gained a reputation for technically sound and innovative products.
By 1997 the business had three employees and an increasing customer base predominately in golf and sportsturf and was building a niche as a specialist fertiliser and pesticide manufacturer and supplier.
Over the following years, Headland Amenity introduced a number of unique technologies and brand leading products, often specifically developed for the UK turf and amenity markets. For instance, Headland pioneered the recent use of potassium nitrate in sportsturf as well as dominating sales of resin-coated, controlled release fertilisers. (Multigreen).
Today’s product portfolio includes over 40 fertiliser formulations, encompassing conventional, slow and controlled release technology in both solid and liquid forms, as well as a growing range of pesticides and growth management products. Customers include the largest and smallest of Golf Clubs, Cricket and Bowling Clubs, Racecourses, Landscapers, Local Authorities, Lawncare and Contractors, as well as many others.
Headland staff have many years combined knowledge of the turf and amenity markets in the UK and Europe, with experience gained in both practical turf management, (many of our staff have been Greenkeepers or Groundsmen) or in product development.
In 2017, Headland Amenity became a part of the Origin Enterprises Group, a focussed Agri-Services Group.